A name employers know
NMIMS is a NAAC A++ accredited, Category 1 deemed university with more than four decades in management education.
A++NAAC accredited1Category 1 University✓UGC-entitled
Online BBA in Marketing
from NMIMS.
A business degree from one of India’s best-known management universities, right after 12th. 800+ hours of live online lectures, and a choice of Marketing, Finance or Business Analytics.
Guided by Gradify Learning counsellors, from first call to admission.
Specialisation
Online BBA in Marketing from NMIMS
For people who like customers, brands and selling.
Learn how businesses find and keep customers, from market research and branding to sales and digital marketing.
Who it’s for
- You have finished Class 12 and want a business degree with a marketing focus.
- You enjoy social media, brands and selling ideas.
- You want an NMIMS degree you can study online while you work or prepare for your career.
Not sure yet?
Skills you'll build
- Marketing basics
- Consumer behaviour
- Sales
- Digital marketing
- Branding
Roles it prepares you for
- Marketing Executive
- Sales Executive
- Business Development Executive
- Digital Marketing Associate
Same NMIMS Online BBA degree, fees and eligibility as the other specialisations. See the full Online BBA guide.
What you’ll study
Learn how brands grow, from day one.
The BBA Marketing track builds business basics with a focus on customers and brands. These are the areas the specialisation typically covers. Ask us for the official NMIMS subject list for your batch.
01
Principles of marketing
The 4Ps, segmentation and how markets work.
02
Consumer behaviour
Why people buy what they buy.
03
Digital & social media marketing
Grow audiences and sales online.
04
Sales & retail basics
How products reach and sell to customers.
05
Advertising & communication
Create messages people remember.
06
Business communication
Write, present and pitch with confidence.
07
Business economics
The economics behind markets and prices.
08
Marketing research
Ask the right questions and read the answers.
Subjects, electives and their order are set by NMIMS and can change between batches. A Gradify counsellor will share the current NMIMS syllabus with you.
Career paths
Where a BBA in Marketing can take you.
Roles people commonly target after this specialisation, and who each one tends to suit.
Marketing Executive
Support campaigns and launches.
A common first marketing job.
Digital Marketing Executive
Run social, search and content campaigns.
Great for social-media-savvy graduates.
Sales Executive
Sell products and build client relationships.
Suits confident communicators.
Brand Associate
Help manage a brand day to day.
A path toward brand management.
Business Development Associate
Find and grow new business.
Fits outgoing, target-driven people.
Next step: MBA
Build on your BBA with an MBA later.
Many graduates go on to an MBA.
Is it right for you?
An honest fit check.
Two minutes here can save you years in the wrong specialisation.
A great fit if you…
- Enjoy brands, social media and creativity
- Like talking to people and persuading them
- Want a business degree with a clear career direction
- Plan to work in sales, marketing or startups
Think twice if you…
- Prefer numbers and money management (see Finance)
- Like data and analysis more than creativity (see Business Analytics)
- Want a pure commerce or accounting path (see the Online B.Com)
40+years of NMIMS legacy
800+hours of live online lectures
3specialisations to choose from
6semesters over 3 years
Why the NMIMS Online BBA
A business degree that fits around your life.
Get the NMIMS name and curriculum without moving to a campus, whether you are just out of school or already working.
Live, not just recorded
800+ hours of live interactive lectures, plus 24×7 access to recordings, e-books, journals and transcripts.
Pick your direction
Choose Marketing, Finance or Business Analytics electives to shape the degree around the work you want.
Skills for your first job
An employability skills module helps you get ready for interviews and the workplace.
Career services built in
Coaching, profile development, practice interviews and assessments to help you take the next step.
Learn at your pace
Study on the app or desktop. The registration stays valid for 6 years, so a busy year will not cost you the degree.
Specialisations
Choose the direction your career takes.
Three specialisations, one NMIMS BBA. Tap a track to see who it suits and the roles it prepares you for.
The journey
From application to BBA, step by step.
A counsellor beside you the whole way. Gradify Learning handles the questions; NMIMS delivers the degree.
01Week 1
Talk to a counsellor
A free call to check your eligibility and pick the right specialisation.
02Week 1–2
Apply online
Submit your application and documents on the NMIMS portal.
03Years 1–2
Learn the basics
Live lectures and recordings covering management, accounts, economics and communication.
04Year 3
Specialise
Marketing, Finance or Business Analytics electives, with assessments and term-end exams.
Eligibility & fees
See where you stand in 10 seconds.
Move the slider to check your eligibility, then pick a payment plan to see what the BBA costs you.
Eligibility checker
HSC (10+2) in any discipline from a recognised board, with at least 50% (45% for SC/ST/OBC/PwD).
You're likely eligible.Great! A counsellor can confirm your documents and help you apply.
Fee planner
Pick how you'd like to pay. No-cost EMI options are also available.
Total program fee₹1,31,000
Full payment₹1,31,000
Fees as published by NMIMS CDOE for the BBA with Marketing or Finance electives. With Business Analytics electives: ₹30,000 per semester, ₹56,400 per year or ₹1,45,000 in full. A ₹1,200 admission processing fee and exam fees apply. Fees are set by NMIMS and may change.
Learn anywhere
Online, but never on your own.
Live lectures put you in front of faculty and classmates from across India, and the Student Success Team is there when you need help.
1Live interactive lectures with faculty
2Recorded lectures and e-books, 24×7
3Study on the app or desktop
4Classmates from across India
60-second match
Which specialisation fits you?
Answer three quick questions and get a suggested track.
Career services
Built to turn the degree into your next role.
01Profile development
Sharpen your resume and LinkedIn so recruiters see the MBA-level you.
02Practice interviews
Rehearse real interview formats and get feedback before the ones that count.
03Job portal
Access openings shared with NMIMS learners and alumni.
04Career change coaching
Plan a move into a new function or industry with expert guidance.
Talk to an NMIMS Marketing counsellor today
Fee sheet, Marketing syllabus and an eligibility check in one free call. No obligation.
FAQ
Questions, answered.
Still unsure? A Gradify Learning counsellor can walk you through everything, free.
It suits students after Class 12 and working learners who want a recognised NMIMS undergraduate degree online. NMIMS sets the exact eligibility, so use the checker above or ask a counsellor.
Choose Marketing if you enjoy brands, people and creativity. Choose Business Analytics if you enjoy numbers and finding answers in data. A counsellor can talk it through with you for free.
Yes. A BBA is a common base for an MBA later. Ask a counsellor about MBA options and eligibility.
Common targets include Marketing Executive, Digital Marketing Executive, Sales Executive, Brand Associate, Business Development Associate and Next step: MBA. Your experience before the program shapes which roles are realistic, and our counsellors can help you plan the move.
Rules on changing a specialisation are set by NMIMS and can change. Ask a Gradify counsellor for the current policy before you apply so you can choose with confidence.
Yes. SVKM's NMIMS is a UGC-recognised, NAAC A++ accredited Category 1 deemed university, and its online programs are UGC-entitled.
You need HSC (10+2) in any discipline from a recognised board with at least 50% marks, or 45% for SC/ST/OBC/PwD candidates.
Three years, across 6 semesters of 6 months each. The registration is valid for 6 years.
For Marketing or Finance electives: ₹1,31,000 in full, ₹47,000 per year or ₹25,000 per semester. Business Analytics electives cost a little more. A ₹1,200 admission processing fee and exam fees apply. Your counsellor will confirm the latest figures.
Yes. The program includes 800+ hours of live interactive lectures online, with recordings available 24×7.
Yes. Many learners work alongside the program and study on the app or desktop.
Through internal assessments and term-end examinations.
Free counselling: we check your eligibility, help you pick a specialisation, explain fees and EMI, and guide you through the NMIMS application. NMIMS makes all admission decisions.
Free counselling
Your NMIMS BBA starts with one conversation.
Tell us a little about yourself. A Gradify Learning counsellor will call you with the latest fees, eligibility and the specialisation that fits your goals.
- Personal guidance on specialisation and career fit
- Help with the application and documents
- Fee plans, EMI and scholarship options explained
Prefer to call? +91 79800 06284
Thank you!
A Gradify Learning counsellor will call you shortly about the NMIMS Online BBA.
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