DY Patil Online MBA in Digital Marketing
Updated October 2026 · Based on the university's published information
The DY Patil online MBA in Digital Marketing costs ₹1,89,400 over 2 years, the same fee as every DY Patil MBA specialisation. Growing brands online with search, social, content and performance marketing. Eligibility: A bachelor's degree in any discipline with 50% marks (45% for reserved categories); no work experience or entrance test.
- Total fee: ₹1,89,400 (about ₹94,700 a year)
- Duration: 2 years, fully online with live and recorded classes
- Recognition: UGC-entitled online degree, NAAC A++
- Specialisation: Digital Marketing
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Curriculum
What you'll learn in Digital Marketing
Typical subjects in a Digital Marketing specialisation, taken alongside the core MBA papers. DY Patil shares its exact syllabus on request.
- SEO and content marketing
- Social media marketing
- Performance ads (Google, Meta)
- Marketing analytics
- E-commerce marketing
Core MBA subjects
- Principles of management and organisational behaviour
- Managerial economics
- Financial and management accounting
- Marketing management
- Human resource management
- Operations and supply chain management
Careers
Jobs after an online MBA in Digital Marketing
Roles and sectors that hire for this specialisation. No university guarantees placement.
Roles it can lead to
Digital Marketing Manager, Performance Marketer, SEO Specialist, Social Media Manager
Industries that hire
Agencies, E-commerce, D2C brands, Media
Who it suits
Working professionals moving into a managerial role; graduates who want an mba without leaving their job
Careers & salary
Roles and indicative salaries after Dr. D. Y. Patil Vidyapeeth, Pune Online MBA in Digital Marketing
Typical roles graduates move into, with indicative annual salary ranges in India.
| Role | Indicative salary (per year) |
|---|---|
| Digital Marketing Manager | ₹5–12 LPA |
| Performance Marketing Specialist | ₹4–10 LPA |
| SEO / Content Strategist | ₹3.5–8 LPA |
| Social Media Manager | ₹3.5–8 LPA |
| Marketing / Brand Manager | ₹6–15 LPA |
| Business / Data Analyst | ₹5–12 LPA |
Ranges are indicative and depend on your experience, city, employer and skills. Universities offer placement assistance; no university or Gradify guarantees a job or salary.
Not sure this programme fits your career goal?Talk to a counsellor about roles, salary growth and the right specialisation for you.
Fees & EMI
DY Patil online MBA in Digital Marketing fees
Total ₹1,89,400. ₹2,19,400 with the edX certification track; ₹10,000 off for full payment within 15 days.
Payment plan
Choose how you'd like to pay to see the approximate amount.
- No-cost EMI
- Same fee for every specialisation
- Fees are paid only to the university, on its official portal
Fee as listed for the 2026 sessions; confirm the latest fee with your counsellor.
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Estimate a monthly instalment for this programme.
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Fee comparison
How DY Patil Online MBA in Digital Marketing fees compare
Among 7 similar online programmes we track, DY Patil Online MBA in Digital Marketing is mid-range.
Total programme fees as listed on each university page. Confirm the latest fee and offers with a counsellor before you pay.
Eligibility
Eligibility
A bachelor's degree in any discipline with 50% marks (45% for reserved categories); no work experience or entrance test. No entrance exam is listed.
Quick eligibility check
A bachelor's degree in any discipline with 50% marks (45% for reserved categories); no work experience or entrance test.
A quick guide based on the published criteria. The university makes the final decision.
Why choose Digital Marketing?
- Working professionals moving into a managerial role
- Graduates who want an MBA without leaving their job
- Entrepreneurs and family-business owners
- Career switchers who need a recognised management degree
Is it right for you?
Who should choose Dr. D. Y. Patil Vidyapeeth, Pune Online MBA in Digital Marketing?
Working professionals
Move from executive to manager roles without a career break.
Graduates planning a switch
Add business depth to a B.Com, BBA, B.Tech or BA degree.
Entrepreneurs & family business
Learn finance, marketing and operations you can apply at once.
Govt / PSU aspirants
A UGC-entitled PG degree counts for most promotion and job criteria.
Study plan
What a typical week looks like
A realistic routine that fits around a full-time job.
Watch one recorded lecture and make short notes after work.
Join the live session, ask doubts and network with your batch.
Submit an assignment or quiz on the learning platform.
Revise and take online proctored exams from home.
Compare
Digital Marketing at other universities
Universities offering an online MBA in digital marketing or a close match, by total fee.
| University | Specialisation | Total fee | NAAC |
|---|---|---|---|
| DY Patil (this page) | Digital Marketing | ₹1,89,400 | A++ |
| Andhra University | Digital Marketing | ₹62,200 | A++ |
| Shoolini | Digital Marketing | ₹1,30,000 | A+ |
| VGU | Digital Marketing | ₹1,50,000 | A+ |
| LPU | Digital Marketing | ₹1,61,600 | A++ |
| MUJ | Digital Marketing | ₹1,80,000 | A+ |
| CU | Digital Marketing | ₹2,20,000 | A+ |
| Amity | Digital Marketing | ₹2,25,000 | A+ |
| NMIMS | Digital Marketing | ₹4,00,000 | A++ |
More at DY Patil
Other DY Patil online MBA specialisations
Honest review
DY Patil Online MBA in Digital Marketing: pros and things to consider
A balanced view to help you decide before you talk to anyone.
✔ Why learners choose it
- Accredited university (NAAC A++), with a UGC-entitled online degree.
- Total fee of ₹1,89,400, payable in instalments with EMI options.
- Study from anywhere, with recorded lectures you can watch around work.
- Equivalent to a regular degree under UGC rules for entitled universities.
⚠ Things to consider
- Needs self-discipline: plan for about 8–12 hours of study a week.
- Placement support is assistance, not a guarantee; your experience matters most.
- Check that your chosen specialisation is open in the current intake.
- Fees and scholarships change by intake, so confirm before paying.
Admission support
How Gradify helps you get admitted
Free counselling from shortlisting to enrolment.
Ready to start your application?Mon–Sat, 10 AM–7 PM. Call, WhatsApp or request a callback.
FAQ
Questions, answered
What is the fee for the DY Patil online MBA in Digital Marketing?
The total fee is ₹1,89,400 for 2 years, the same as other DY Patil MBA specialisations.
What will I study in the Digital Marketing specialisation?
Typical subjects include SEO and content marketing, Social media marketing, Performance ads (Google, Meta), Marketing analytics, alongside the core MBA papers.
What jobs can I get after an online MBA in Digital Marketing?
Common roles include Digital Marketing Manager, Performance Marketer, SEO Specialist, Social Media Manager, in Agencies, E-commerce, D2C brands. Placement is not guaranteed.
Who is eligible?
A bachelor's degree in any discipline with 50% marks (45% for reserved categories); no work experience or entrance test.
Is the DY Patil online MBA valid?
Yes. Dr. D. Y. Patil Vidyapeeth, Pune (DPU Online) offers UGC-entitled online degrees and is NAAC A++ accredited.
Is an online degree from Dr. D. Y. Patil Vidyapeeth, Pune equal to a regular degree?
Yes, if the university is entitled by UGC to offer that programme online. Under the UGC (ODL and Online Programmes) Regulations, 2020, online degrees from entitled universities are treated as equivalent to regular degrees. Check the programme on the UGC-DEB website before you pay.
Can I study this while working full time?
Yes. Online programmes are built for working learners, with recorded lectures, weekend or evening live sessions and online exams. Plan for about 8–12 hours a week.
How do I get the brochure and the latest fee sheet?
Fill in the form on this page or message us on WhatsApp at +91 79800 06284. A Gradify counsellor shares the university brochure, fee sheet and EMI options during working hours (Mon–Sat, 10 AM–7 PM).
Does Gradify charge anything for counselling?
No. Counselling and admission guidance from Gradify are free and there is no obligation to apply.
How admission works
From enquiry to enrolment in four steps
A free call to understand your goals and check eligibility.
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Submit your application and documents on the official university portal.
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