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NMIMS is a NAAC A++ accredited, Category 1 deemed university with more than four decades in management education.
A++NAAC accredited1Category 1 University✓UGC-entitled
Executive MBA in Digital Marketing
from NMIMS.
An MBA for professionals with 3+ years of experience. Study online alongside your job, network on campus, and finish with a capstone and a 6-month industry project.
Guided by Gradify Learning counsellors, from first call to admission.
Specialisation
Executive MBA (WX) in Digital Marketing from NMIMS
For marketers moving their brand online.
Plan and measure digital campaigns across search, social and content, and use data to decide where the next rupee goes.
Who it’s for
- You are an experienced marketer and want to lead digital growth.
- You want to manage performance, social, content and e-commerce as one strategy.
- You want an Executive MBA from NMIMS that fits around a senior, full-time role.
Not sure yet?
Skills you'll build
- Performance marketing
- Social media
- SEO & content
- Marketing analytics
- E-commerce
Roles it prepares you for
- Digital Marketing Manager
- Performance Marketing Lead
- E-commerce Manager
- Social Media Head
- Growth Marketer
Same NMIMS Executive MBA (WX) degree, fees and eligibility as the other specialisations. See the full Executive MBA (WX) guide.
What you’ll study
Lead growth in a digital-first market.
Digital Marketing leadership combines channel know-how with strategy and analytics. These are the areas the specialisation typically covers. Ask us for the official NMIMS subject list for your batch.
01
Digital strategy
Build a digital plan tied to business goals.
02
Performance marketing
Run search and paid social for measurable growth.
03
Social & content marketing
Build audiences and brand through content.
04
E-commerce & marketplaces
Grow sales on your own site and marketplaces.
05
Marketing analytics & attribution
Know which spend really drives results.
06
Customer journey & CRM
Retain and grow customers with data.
07
Martech & automation
Choose and run marketing technology.
08
Digital brand building
Build brands that win online.
Subjects, electives and their order are set by NMIMS and can change between batches. A Gradify counsellor will share the current NMIMS syllabus with you.
Career paths
Where an Executive MBA in Digital Marketing can take you.
Roles people commonly target after this specialisation, and who each one tends to suit.
Head of Digital
Own digital strategy, budget and team.
A goal for senior digital marketers.
Growth Lead
Own acquisition and retention numbers.
Suits performance marketers.
E-commerce Head
Run online sales channels.
Fits marketplace and D2C managers.
Performance Marketing Manager
Lead paid media at scale.
A step up for campaign managers.
CRM & Retention Lead
Own lifecycle marketing.
Suits data-minded marketers.
Digital Consultant
Advise brands on digital growth.
Great for experienced independents.
Is it right for you?
An honest fit check.
Two minutes here can save you years in the wrong specialisation.
A great fit if you…
- Have marketing experience and work with digital channels
- Want to lead digital strategy, not just run campaigns
- Are comfortable with data and dashboards
- Want a senior credential without a career break
Think twice if you…
- Want broad marketing and sales leadership (see Marketing Management)
- Are early in your career (see the Online MBA in Marketing)
- Prefer finance or operations leadership
40+years of NMIMS legacy
5executive specialisations
8terms over 2 years
3+years of experience to join
Why the NMIMS Executive MBA
An MBA that starts where your experience is.
The WX program is for people already a few years into their careers. The batch, the cases and the projects are pitched at that level.
Learn with experienced peers
Everyone in the batch has at least 3 years of work experience, so discussions draw on real decisions from real companies.
Time on campus
On-campus immersion gives you time with faculty and your batch in person, and a network that lasts beyond the program.
Faculty from IITs, IIMs and industry
Learn from academics and practitioners, with recorded lectures, e-books and journals available 24×7.
Capstone and industry project
A capstone in term 6, then a 6-month industry experience or specialisation project, so you apply it at work.
Study around your job
Online learning on the portal and app, with internal assessments and term-end exams. The registration is valid for 4 years.
Specialisations
Five tracks for your next role.
Five executive specialisations, one NMIMS Executive MBA. Tap a track to see who it suits and the roles it prepares you for.
The journey
From application to Executive MBA, step by step.
A counsellor beside you the whole way. Gradify Learning handles the questions; NMIMS delivers the degree.
01Week 1
Talk to a counsellor
A free call to check your eligibility and experience, and pick the right specialisation.
02Week 1–2
Apply online
Submit your application, documents and proof of work experience on the NMIMS portal.
0315 months
Learn and connect
Online academics across terms 1–5, with campus immersion and a capstone project in term 6.
04Final 6 months
Apply it at work
A 6-month industry experience or specialisation-based project before you graduate.
Eligibility & fees
See where you stand in 10 seconds.
Check your eligibility, then pick a payment plan to see what the Executive MBA costs you.
Eligibility checker
Bachelor's degree (10+2+3) in any discipline with at least 55% (50% for SC/ST/OBC/PwD), plus 3+ years of work experience.
You're likely eligible.Great! A counsellor can confirm your documents and help you apply.
Fee planner
Pay year-wise or in one go. No-cost EMI options are also available.
Total program fee₹4,00,000
Full payment₹4,00,000
Fees as published by NMIMS CDOE for the MBA (WX); a ₹1,500 admission processing fee applies. Fees are set by NMIMS and may change. Your counsellor will confirm the latest fee and EMI options.
Campus immersion
Online, with time on campus.
The Executive MBA includes on-campus immersion for networking. Meet faculty in person, work through cases with your batch and build connections with people at your level.
1Meet your faculty and batch face to face
2Case discussions with experienced peers
3A network across companies and industries
4Connections that outlast the program
60-second match
Which specialisation fits you?
Answer three quick questions and get a suggested track.
Career services
Built to turn the degree into your next role.
01Profile development
Sharpen your resume and LinkedIn so recruiters see the MBA-level you.
02Practice interviews
Rehearse real interview formats and get feedback before the ones that count.
03Job portal
Access openings shared with NMIMS learners and alumni.
04Career change coaching
Plan a move into a new function or industry with expert guidance.
Talk to an NMIMS Digital Marketing counsellor today
Fee sheet, Digital Marketing syllabus and an eligibility check in one free call. No obligation.
FAQ
Questions, answered.
Still unsure? A Gradify Learning counsellor can walk you through everything, free.
It is designed for working professionals with meaningful work experience. NMIMS sets the exact experience requirement, so check it with the eligibility checker above or a counsellor.
Choose Digital Marketing if your growth comes mainly from online channels. Choose Marketing Management for broad marketing and sales leadership. A counsellor can compare the subject lists with you.
It helps, but marketing experience in any channel is a good base. Ask a counsellor how the program fits your background.
Common targets include Head of Digital, Growth Lead, E-commerce Head, Performance Marketing Manager, CRM & Retention Lead and Digital Consultant. Your experience before the program shapes which roles are realistic, and our counsellors can help you plan the move.
Rules on changing a specialisation are set by NMIMS and can change. Ask a Gradify counsellor for the current policy before you apply so you can choose with confidence.
Working professionals with at least 3 years of work experience who want an MBA without leaving their job. If you have less experience, the regular NMIMS Online MBA may suit you better.
A bachelor's degree (10+2+3) in any discipline from a recognised university with at least 55% marks (50% for SC/ST/OBC/PwD), and 3 or more years of work experience.
Two years across 8 terms: about 15 months of academics followed by a capstone and a 6-month industry experience or specialisation project. The registration is valid for 4 years.
₹4,00,000 when paid in one go, or ₹2,50,000 in year 1 and ₹2,00,000 in year 2. A ₹1,500 admission processing fee applies. Fees are set by NMIMS and may change, so your counsellor will confirm the latest figures.
Marketing Management, Leadership & Strategy, Operations & Supply Chain Management, Applied Finance, and Digital Marketing.
Yes. SVKM's NMIMS is a NAAC A++ accredited, Category 1 deemed university and its online programs are UGC-entitled.
Through internal assessments and term-end examinations.
Free counselling: we check your eligibility, help you pick a specialisation, explain fees and EMI, and guide you through the NMIMS application. NMIMS makes all admission decisions.
Free counselling
Your NMIMS Executive MBA starts with one conversation.
Tell us a little about yourself. A Gradify Learning counsellor will call you with the latest fees, eligibility and the specialisation that fits your goals.
- Personal guidance on specialisation and career fit
- Help with the application and documents
- Fee plans, EMI and scholarship options explained
Prefer to call? +91 79800 06284
Thank you!
A Gradify Learning counsellor will call you shortly about the NMIMS Executive MBA (WX).
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