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NMIMS is a NAAC A++ accredited, Category 1 deemed university with more than four decades in management education.
A++NAAC accredited1Category 1 University✓UGC-entitled
Executive MBA in Marketing
from NMIMS.
An MBA for professionals with 3+ years of experience. Study online alongside your job, network on campus, and finish with a capstone and a 6-month industry project.
Guided by Gradify Learning counsellors, from first call to admission.
Specialisation
Executive MBA (WX) in Marketing Management from NMIMS
For managers who own growth, brands and customers.
Sharpen how you plan campaigns, price and position products, and read marketing data, at the level senior marketing roles expect.
Who it’s for
- You are an experienced sales or marketing professional ready to lead the function.
- You want to own brand, growth and go-to-market strategy at a senior level.
- You want an Executive MBA from NMIMS that fits around a senior, full-time role.
Not sure yet?
Skills you'll build
- Brand strategy
- Consumer insight
- Pricing
- Sales leadership
- Marketing analytics
Roles it prepares you for
- Marketing Head
- Brand Manager
- Sales Manager
- Category Manager
- Growth Lead
Same NMIMS Executive MBA (WX) degree, fees and eligibility as the other specialisations. See the full Executive MBA (WX) guide.
What you’ll study
Lead marketing at the strategy table.
The Executive MBA in Marketing focuses on marketing leadership for experienced professionals. These are the areas the specialisation typically covers. Ask us for the official NMIMS subject list for your batch.
01
Strategic marketing
Set market, segment and positioning strategy for a business.
02
Brand leadership
Build and protect brands that hold their value.
03
Go-to-market planning
Launch products and enter new markets with a clear plan.
04
Sales leadership
Lead large sales teams, channels and key accounts.
05
Digital & performance marketing
Steer digital spend and measure its return.
06
Customer experience
Design journeys that turn customers into loyal fans.
07
Marketing finance & ROI
Build budgets and business cases leadership will approve.
08
Pricing strategy
Price for profit, growth and competitive advantage.
Subjects, electives and their order are set by NMIMS and can change between batches. A Gradify counsellor will share the current NMIMS syllabus with you.
Career paths
Where an Executive MBA in Marketing can take you.
Roles people commonly target after this specialisation, and who each one tends to suit.
Head of Marketing
Own marketing strategy, budget and team.
A goal for senior marketing managers.
Brand Director
Lead a portfolio of brands.
Suits experienced brand managers.
Sales Director
Lead regional or national sales.
A step up for senior sales managers.
Growth Lead
Own customer acquisition and retention.
Fits leaders in digital businesses.
Category Head
Run a product category like a business.
Common in FMCG and retail.
Marketing Consultant
Advise companies on marketing strategy.
Suits experienced independents.
Is it right for you?
An honest fit check.
Two minutes here can save you years in the wrong specialisation.
A great fit if you…
- Have several years of sales or marketing experience
- Want to move from managing campaigns to leading strategy
- Manage or will soon manage a marketing or sales team
- Want a senior credential without a career break
Think twice if you…
- Are early in your career (an Online MBA may suit you better)
- Want a digital-first focus (see Digital Marketing)
- Prefer finance or operations leadership
40+years of NMIMS legacy
5executive specialisations
8terms over 2 years
3+years of experience to join
Why the NMIMS Executive MBA
An MBA that starts where your experience is.
The WX program is for people already a few years into their careers. The batch, the cases and the projects are pitched at that level.
Learn with experienced peers
Everyone in the batch has at least 3 years of work experience, so discussions draw on real decisions from real companies.
Time on campus
On-campus immersion gives you time with faculty and your batch in person, and a network that lasts beyond the program.
Faculty from IITs, IIMs and industry
Learn from academics and practitioners, with recorded lectures, e-books and journals available 24×7.
Capstone and industry project
A capstone in term 6, then a 6-month industry experience or specialisation project, so you apply it at work.
Study around your job
Online learning on the portal and app, with internal assessments and term-end exams. The registration is valid for 4 years.
Specialisations
Five tracks for your next role.
Five executive specialisations, one NMIMS Executive MBA. Tap a track to see who it suits and the roles it prepares you for.
The journey
From application to Executive MBA, step by step.
A counsellor beside you the whole way. Gradify Learning handles the questions; NMIMS delivers the degree.
01Week 1
Talk to a counsellor
A free call to check your eligibility and experience, and pick the right specialisation.
02Week 1–2
Apply online
Submit your application, documents and proof of work experience on the NMIMS portal.
0315 months
Learn and connect
Online academics across terms 1–5, with campus immersion and a capstone project in term 6.
04Final 6 months
Apply it at work
A 6-month industry experience or specialisation-based project before you graduate.
Eligibility & fees
See where you stand in 10 seconds.
Check your eligibility, then pick a payment plan to see what the Executive MBA costs you.
Eligibility checker
Bachelor's degree (10+2+3) in any discipline with at least 55% (50% for SC/ST/OBC/PwD), plus 3+ years of work experience.
You're likely eligible.Great! A counsellor can confirm your documents and help you apply.
Fee planner
Pay year-wise or in one go. No-cost EMI options are also available.
Total program fee₹4,00,000
Full payment₹4,00,000
Fees as published by NMIMS CDOE for the MBA (WX); a ₹1,500 admission processing fee applies. Fees are set by NMIMS and may change. Your counsellor will confirm the latest fee and EMI options.
Campus immersion
Online, with time on campus.
The Executive MBA includes on-campus immersion for networking. Meet faculty in person, work through cases with your batch and build connections with people at your level.
1Meet your faculty and batch face to face
2Case discussions with experienced peers
3A network across companies and industries
4Connections that outlast the program
60-second match
Which specialisation fits you?
Answer three quick questions and get a suggested track.
Career services
Built to turn the degree into your next role.
01Profile development
Sharpen your resume and LinkedIn so recruiters see the MBA-level you.
02Practice interviews
Rehearse real interview formats and get feedback before the ones that count.
03Job portal
Access openings shared with NMIMS learners and alumni.
04Career change coaching
Plan a move into a new function or industry with expert guidance.
Talk to an NMIMS Marketing counsellor today
Fee sheet, Marketing syllabus and an eligibility check in one free call. No obligation.
FAQ
Questions, answered.
Still unsure? A Gradify Learning counsellor can walk you through everything, free.
It is designed for working professionals with meaningful work experience. NMIMS sets the exact experience requirement, so check it with the eligibility checker above or a counsellor.
Choose Marketing for broad marketing and sales leadership. Choose Digital Marketing if your growth comes mainly from online channels. A counsellor can compare the two subject lists with you.
The Executive MBA is built for experienced professionals and focuses on leadership and strategy, while the Online MBA suits earlier-career learners too. Ask a counsellor which one fits your experience.
Common targets include Head of Marketing, Brand Director, Sales Director, Growth Lead, Category Head and Marketing Consultant. Your experience before the program shapes which roles are realistic, and our counsellors can help you plan the move.
Rules on changing a specialisation are set by NMIMS and can change. Ask a Gradify counsellor for the current policy before you apply so you can choose with confidence.
Working professionals with at least 3 years of work experience who want an MBA without leaving their job. If you have less experience, the regular NMIMS Online MBA may suit you better.
A bachelor's degree (10+2+3) in any discipline from a recognised university with at least 55% marks (50% for SC/ST/OBC/PwD), and 3 or more years of work experience.
Two years across 8 terms: about 15 months of academics followed by a capstone and a 6-month industry experience or specialisation project. The registration is valid for 4 years.
₹4,00,000 when paid in one go, or ₹2,50,000 in year 1 and ₹2,00,000 in year 2. A ₹1,500 admission processing fee applies. Fees are set by NMIMS and may change, so your counsellor will confirm the latest figures.
Marketing Management, Leadership & Strategy, Operations & Supply Chain Management, Applied Finance, and Digital Marketing.
Yes. SVKM's NMIMS is a NAAC A++ accredited, Category 1 deemed university and its online programs are UGC-entitled.
Through internal assessments and term-end examinations.
Free counselling: we check your eligibility, help you pick a specialisation, explain fees and EMI, and guide you through the NMIMS application. NMIMS makes all admission decisions.
Free counselling
Your NMIMS Executive MBA starts with one conversation.
Tell us a little about yourself. A Gradify Learning counsellor will call you with the latest fees, eligibility and the specialisation that fits your goals.
- Personal guidance on specialisation and career fit
- Help with the application and documents
- Fee plans, EMI and scholarship options explained
Prefer to call? +91 79800 06284
Thank you!
A Gradify Learning counsellor will call you shortly about the NMIMS Executive MBA (WX).
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